Your fractional marketing powerhouse – strategic, agile, and built to drive results.

Get Started
The Fractional Model

Build a Smarter Brand

Refine your current brand or create an elevated version that represents your company and tells your story.

Visual Identity

Set the colors, designs, and style that authentically reflect your company’s personality and create recognition in the market.

Service Hierarchy

Organize your solutions, technology and other offerings into a structure that makes sense and is easy to sell.

Key Brand Messaging

Equip your team with unified talking points to stay on brand and on message with each new initiative.

Empower Sales

Give your sales team the tools and strategies they need to succeed.

Program Design

Align your team with a new action plan to inspire change and keep everyone moving toward the same goal.

Sales Materials

Create compelling brochures, articles, and decks to highlight value and demonstrate why customers should choose you.

Digital Tools

Build sites, landing pages and more that leverage new technologies and enhance your online presence.

Make Work Easy

Streamline your marketing team’s operations with a tailored stack of tools and resources to make things move efficiently.

Workflow Design

Align your team with a new action plan to inspire change and keep everyone moving toward the same goal.

Team & Vendor Management

Evaluate, onboard, manage and measure the partners supporting execution of your campaigns and programs.

Technology Solutions

Implement tools that keep work running smoothly and productivity high.

The Fractional Model

A fractional marketing team is not an employee and not an agency — it’s your advocate and expert in between.

Ways we engage with your team

A Fractional CMO for hands-on or advisory support to shape and guide your marketing team.

A customized fractional team to manage key marketing priorities and drive results.

A 30-day marketing strategy review to audit your team, tools, and tactics with a roadmap for improvement.
Get Started

CONSULTANT VS Fractional CMO

Consultants give advice and move on. Altero stays with you to bring plans to life.

Consultant

VS

Fractional CMO

Discover & Define

STRATEGY

Discover & Define

STRATEGY

ACTION PLAN

CAMPAIGNS & KPIs

Optimization

Consultant

Discover
& Define

STRATEGY

Fractional CMO

DiscoverY &
ASSESSMENT

STRATEGY

ACTION PLAN

CAMPAIGNS
& KPIs

Optimization

Get Started

Why Hire Altero Group for Marketing?

You have a void in marketing leadership

We maintain continuity and momentum while helping you identify the best long-term solution.

You want to make a transformational change

Our fractional team brings a wide-scope perspective based on a variety of brand experiences, a fresh point of view on your business, and a bench of trusted partners ready to execute new work.  

Your sales team lacks the tools for a GTM launch

We bridge the gap by aligning sales & marketing, building assets, and empowering sales to execute with confidence.

You want to leverage your momentum

Our team builds on your success to accelerate what’s already working, and identifies areas of untapped opportunity.

Company Name | Title
First & Last Name

“Working with this team was an absolute pleasure. They were professional, responsive, and went above and beyond to deliver results that exceeded my expectations. I couldn’t recommend them more highly.”

Success Stories

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Story 4

Story 4

Story 3

Story 3

Story 2

Story 2

Story 1

Story 1